Jan Suraaj. Designing Prashant Kishor's Bihar Campaign Website to Convert Visitors Into Volunteers, Donors, and Padyatra Registrants.

End-to-end website redesign for a Bihar political campaign, driving volunteer registrations, donations, and trust across audiences from urban youth to rural communities.

The campaign needed to convert visitors into volunteers, donors, and Padyatra registrants, but weak branding, poor form flows, and a site that wasn't accessible to less tech-savvy rural audiences were getting in the way.

Built a bold black and yellow identity, redesigned registration and donation flows for higher conversion, added impact numbers per program, a before/after Bihar visual slider, and designed ID cards for campaign participants, keeping accessibility front-of-mind throughout.

A bold, accessible digital presence built to convert visitors into volunteers, donors, and Padyatra registrants ahead of the 2025 Bihar elections.