Jan Suraaj — Prashant Kishor's Bihar Campaign

End-to-end website redesign for a Bihar political campaign — driving volunteer registrations, donations, and trust across audiences from urban youth to rural communities.

The campaign needed to convert visitors into volunteers, donors, and Padyatra registrants — but weak branding, poor form flows, and a site that wasn't accessible to less tech-savvy rural audiences were getting in the way.

Built a bold black and yellow identity, redesigned registration and donation flows for higher conversion, added impact numbers per program, a before/after Bihar visual slider, and designed ID cards for campaign participants — keeping accessibility front-of-mind throughout.

Stronger brand perception and trust — a credible digital presence that supports registrations and donations ahead of the 2025 Bihar elections.